Grass raises many points. Blades of grass cut from post consumer tin containers reflect our consumer society where we think that we can buy everything including happiness and a green lawn.
Cut from post consumer, recycled tin cans each blade of grass is a printed with images and advertising.
Ironically, Rance Crain, the editor-in-chief of Advertising Age, is quoted in Buy-ology, Truth and Lies About Why WE Buy that "Advertisers will not be satisfied until they put their mark on every blade of grass."
Grass lawns luxuriate in conspicuous consumption as if to say, "I own this space but I don't need to use it." "Keep off the grass". However, perfect grass is sustained only by spending time and money at an even greater cost to our environment.
Outside of the sculptural presence and artistic impact, this sculpture carries a very serious environmental message. We put tons of fertilizers, pesticides, herbicides on our lawns which is then washed into our ground water and surface water. In the Unites States, the lawn, or “turf grass,” is the single largest irrigated crop, three times larger than corn. (50) Add the pollution involved in lawn mowers and you have a huge environmental impact.
Recent issues in the news "touch on divisive issues like homeowner rights, property values, sustainability, food integrity and the aesthetics of the traditional American lawn."* The city of "Los Angeles is trying a new strategy to cope with potential water shortages" by "relandscaping people's lawns, at a cost to the city of about $500 each, with no charge to the homeowner."**
*The Battlefront in the Front Yard, The New York Times. Steven Kurutz, December 19, 2012.
** Losing the Lawn - With City's Help: Los Angeles Offers to Dig Up Grass and Install 'Rain Garden' in Push to Save Water, The Wall Street Journal, Hannah Karp, December 3, 2012.
EXHIBITION PROPOSAL is available
Photo Credit: Ansen Seale
Installation at the Southwest Center for Arts and Crafts, Texas, U.S.